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Generation Beauty NYC 2015 Recap

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I survived NYC and Generation Beauty by Ipsy! I was graciously invited by Jesse's Girl Cosmetics to work their booth at the event. This was a whirlwind trip to say the least. I thought I'd give you a rundown in case you're considering attending the event in LA or NYC next year. This was my first trip to New York and we packed a lot in during our short stay! If you follow me on FB or IG, you saw this pic. It's Julie, me, Jesse, Addy (my daughter), Christine (one of Jesse's girls!), and Adina (makeup artist) at the Jesse's Girl booth before the first day of the show.


What did I wear on my nails? Nude nails with simple black or metallic nail art were huge at NYFW. Also deep reds and lots of matte. I created this look using JulieG Elegant Edge (burgundy), Black Sheep, and Metallic Heels. By the way, I used a TON of Metallic Heels to do nail art at the show and it confirmed that this particular gold polish is the best out there...of any brand. It totally pops off any base color when used for nail art and the formula is perfect. I mattified it below.

Generation Beauty

My daughter, Addy, who I've mentioned several times on the blog (my fave mention is my Lacquer Legion nail art inspired by her socks!), got to join me. How awesome is that?? Our direct flight from Dayton to Newark was cancelled, so we didn't arrive until after midnight. I think I finally got to bed close to 3am! UGH. We were up at 6:30am to get ready for opening day of Generation Beauty. Adrenaline kept us going though. :) 

Generation Beauty is a consumer event hosted by Ipsy and Michelle Phan. There were lots of well-known vloggers/bloggers there doing appearances at various booths. Since we were working in the Jesse's Girl booth during operating hours, we didn't attend any of the meet n' greets. But we did manage to make our rounds. If you're curious, here's a video tour of the venue before the doors opened to the public.


The pace was crazy! Each attendee gets a card with tear-off pieces to redeem a sample at each of the booths. Addy worked the line at Jesse's Girl with Cathy (Jesse's OTHER girl...LOL). We also sold product and had stations for makeup and nails. And of course, JulieG was there to greet fans and talk about her line. I can't begin to estimate the number of nails I polished in two days!

Here's Addy and me at the SOHO booth.


Generation Beauty Thoughts & Advice

So do I think the event was worth it? I have a different perspective being there for a vendor, of course. I loved meeting everyone (I finally got to meet Jess from Love for Lacquer after all this time!) and it was neat to see people's faces when they realized Julie was in the booth. (Jesse's Girl signed up last minute, so Julie wasn't listed on the Ipsy info). Some people weren't familiar with the brand and it was the perfect opportunity to introduce newcomers to a great and affordable nail polish line and seriously the best black/brown liquid eyeliner on the market (I kid you not and only $7.99). Jesse was also looking for new online partners and met quite a few talented bloggers/vloggers. If you're online and interested in working with Jesse's Girl, go to www.jessesgirlcosmetics.com/contact and choose "Blogger Inquiry" from the drop down to provide them with your info.

For an attendee perspective, I asked every single person who sat down for a mani what they thought of the event and the response was unanimously positive. Many said the "vibe" was different than IBS or IMATS (I haven't been to either of those shows myself)...that Gen Beauty is more about introducing products and building brand awareness than buying/selling. The samples are more than the value of admission. And a lot of people were meeting online friends there for the first time - which is fun! 

If you plan to go next year, my advice would be to arrive a few hours into Day 1 and focus on "second" priority booths. Then try to be first in line for Day 2. The second day is so much more relaxed. Most people hit the big booths on the first day, so the lines aren't as long and the crowds aren't as frantic.

Also, if you really want to meet an Ipsy stylist or featured guest, be prepared to wait! Patrick Starr was at Benefit and the line was insane! Most kept their meet n' greets to the scheduled time. So if you were still in line when the session ended - you didn't get to meet them. Boo. I hear Michelle Phan was fairly gracious about it and there was a chance you could run into her on the show floor. Unfortunately, that wasn't true of every one!