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CPNA 2013: Gelish Polish News and Review

I'm looking at my Mani Cave floor and I still have about ten more Cosmoprof North America posts! So much news! Today I'll share what I learned when I visited the Gelish booth. Admittedly, since I change my polish so often, I've never really investigated gel systems. I met with the Gelish Brand Manager, Amy, who provided some great info on the brand and showed me their upcoming collections! At the end of the appointment, she gave me the Gelish PRO 45 lamp, a starter kit and a few MINIs to test drive! I'll share my experience at the end of the post.

About Gelish

Gelish was developed by Hand & Nail Harmony, the same company that just released the Morgan Taylor professional nail lacquer line (see my Morgan Taylor post here.) Gelish's patent-pending brush-in-bottle gel polish was the first of its kind. It was in development for nearly two years before it launched in 2010! The gel applies like a polish and cures for 30 seconds in an LED lamp or two minutes in a UV lamp. It stays on the nails for up to three weeks and soaks off in 10 minutes with their acetone-based remover. The system includes a nail cleanser, foundation gel, colored gel (the "polish") and a sealer gel. You can get a Gelish mani in salons nationwide (find a salon near you here) or purchase Gelish MINIs (the consumer version) at Sally Beauty Supply for $14.95.

The Collections

The current collection, All About the Glow includes six bright shades.

Gelish All About the Glow Collection (Summer 2013)

I don't know why, but my perception has always been that gel polish can't be intense or bright...but these shades are all really vivid in person.

Gelish All About the Glow Collection (Summer 2013)

The Fall collection is called Under Her Spell. These shades are dark and rich.

Gelish Under Her Spell Collection (Fall 2013)

I love how vampy, yet neutral they are. My pic doesn't do a good job of showing the colors. See the official press release here for descriptions of each shade.

Gelish Under Her Spell Collection (Fall 2013)

Gelish will release two special sets before the end of the year. The first, You Can Make a Difference, includes three pinks from the current line (unfortunately, I didn't get a pic!) Proceeds will go to breast cancer research. In the winter, Gelish will release a set of selected reds called, appropriately, Winter Reds. These will be boxed in 6-piece and trio gift sets for the holidays.

Gelish Winter Reds (2013)

The full winter collection is called The Snow Escape.

Gelish The Snow Escape Collection (Winter 2013)

This collection includes a few with sparkly finishes. The one on the far left, Sledding in Style, and the third one over, Back Flip, are gorgeous in person. One of the gals in the booth was wearing them. It's such a cool effect to see the sparkly glitter suspended in gel. It's so smooth.

Gelish The Snow Escape Collection (Winter 2013)

Speaking of glitters...Gelish will be releasing a special line of gels called Trends. These gels are inspired by current fashion trends and can be used as a topcoat, overlay, in nail art or alone. New Trends Collections will be released as fashion trends evolve, separately from the seasonal campaigns. These shades include multi-faceted finishes, glitters, shimmers and just more fashion forward colors. I look forward to seeing what's released and if consumers are willing to wear the same bling for three straight weeks.

My Experience

So I can't possibly try the gels on my fingernails seeing as I have a mountain of swatching to do. Instead, I tried the system on my toes. Alas, I will not be sharing pictures because WPP is a toe-free blog (TFB. I need a badge). Now I don't mind toes. And I don't mind toes on blogs. But they'll be no toes on this blog. You'll just have to trust me as I describe my experience.

What struck me the most was how much the gel really did apply like polish. I expected it to be thicker and difficult to control. But it really was easy to polish and cleaned up well. There are quite a few steps. And for an impatient person like me, it's difficult to sit through all that curing. But I gotta tell you...if this holds up like it's supposed to hold up...I will never use regular polish on my toes again. The finish is so smooth and shiny! I don't have any gnarly toenails (although I imagine you're suspicious since I won't post pics). But if someone did have a gnarly nail, maybe ridged or split, the gel creates this perfectly smooth glossy canvas. It's really beautiful. I'll update you on wear time in a few weeks!

Visit Gelish on the web at www.gelish.com. You can also find Gelish on facebook, twitter, and instagram.