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Seche Clever and Confident Collection (Fall 2013)

FALL INTO A WORLD OF RICH, SATURATED COLOR WITH THE SECHE® NAIL LACQUER CLEVER AND CONFIDENT COLLECTION 

Leading a versatile life, the Seche woman is the toast of the town. Her busy schedule and wonderfully witty sense of humor keep her happy, as is. You never know what this silly, but sensible woman will have in store for you… but her intuition assures she is always clever and confident.

Shades in the collection include:


  • Happy, As Is – A vibrant raspberry red crème
  • Wonderfully Witty – A rich navy blue crème
  • Silly, But Sensible – The perfect fall burnt orange crème
  • Clever and Confident – A delectable, deep plum crème
  • Intuition – A rich dark merlot with a slight red shimmer
  • Versatile – A dark teal crème, versatile for anyone

Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. Seche® Clever and Confident will be available August 2013 nationwide. For more information, visit www.seche.com.

About American International Industries

Seche® is a division of American International Industries. For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include 5 Second Nail, Ardell, Andrea, Body Drench, Bye Bye Blemish, China Glaze, Clean + Easy, Clubman/Pinaud, Correctionist, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, One Touch, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra and Youthair. Visit: www.aiibeauty.com for more information.