"The palette is feminine and sensual," says Gelish Founder and CEO Danny Haile. "We wanted women to feel unstoppable and captivating wearing these colors."
The 6 special edition, custom blended colors were all named to evoke the idea of femininity, and include:
- I'm No Stranger to Love: Rich Navy-Teal
- A Touch of Sass: Jeweled Black Cherry
- Love Me Like a Vamp: Jeweled Black Violet
- Want to Cuddle?: Creamy Greyish Mauve
- Lust at First Sight: Smoky Dark Taupe
- My Nightly Craving: Creamy Greyish Pink-Lavender
All shades in the Under Her Spell fall collection will be available beginning August 2013. Gelish is a professional service. The colors in the Under Her Spell collection will also be available for at-home consumer use with Gelish MINI.
About Gelish®
Gelish is the first brush-in-bottle soak-off gel polish ever invented with an extensive range of over 130 different long-lasting shades; from magnetic sensitive frosts to dazzling sparkles, neon and pure saturated colors. For nail strengthening, Gelish offers VitaGel, a vitamin enriched soak-off gel that encourages continuous Keratin absorption into the nailplate. Professional nail services are available at salons nationwide and Gelish Minis are sold in over 3,000 Sally Beauty stores for at-home use. For more information, please visit www.gelish.com and www.gelishminis.com.
