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CPNA 2013: Introduction to Morgan Taylor, Fall Collection and Swatches

 press sample 
Before Cosmoprof North America, I'd heard of Morgan Taylor, but I didn't know much about the brand. Fortunately, the Morgan, the Taylor and Alesia Lanzo, the Morgan Taylor Creative Director and visionary behind every color in the line, were in the Morgan Taylor booth to show me around. (BTW...this was really a First Class appointment!) In this post, I'll give you a little info on the brand, show you a few upcoming collections and test drive a few polishes. I know this is another long post!

About Morgan Taylor

The Morgan Taylor brand comes from Nail and Hand Harmony, the same company that produces Gelish. Founded by Danny Haile, himself a veteran nail technician, the brand is named after Danny's daughter and the daughter of David Daniel, the company's Executive Vice President (the gals are cousins!) Their goal was to create a unique, professional line focused on licensed nail techs, a segment they thought was being ignored in the market (as a licensed nail tech, this really piqued my interest). To accomplish this, they recruited Alesia Lanzo (she was recently profiled in NAILPRO...see her interview here) to create an innovative range of colors and finishes. They also designed an original and modern bottle that really says "professional" to me. There's just something about it that seems substantial and upscale. They launched with 100 colors.

Full Line and Morgan and Taylor

The polishes are available exclusively to pros. However, salons that use Morgan Taylor may offer retail to clients as an extension of their nail service. If you visit the Morgan Taylor website, you can use the Find A Salon feature to locate a salon near you that uses the line.

Upcoming Collections

This is the Fall release (my photo is a little blue). It includes 12 shades and should be available next month.

Morgan Taylor Fall Collection 2013

This one was my fave. A deep midnight blue with holographic glitter! Swoon!

Morgan Taylor Fall Collection 2013

Morgan Taylor will also be releasing a three piece Breast Cancer Awareness Set. This will be available in September or October.

Morgan Taylor Breast Cancer Awareness Set 2013

I got a sneak peek of two additional collections due out this year. They are both gorgeous. But one, in particular, I'm super excited about!! I can't share pics until after October 1st and November 1st. But the wait will be worth it!

Swatches and Review

Morgan Taylor supplied an arsenal of polishes in their press kits. For today's post, I swatched two favorites. Both swatches use one coat of Stick With It, their base coat, and are finished with one coat of Need For Speed, their quick dry top coat.

First is Lost in Paradise, a pretty medium teal. The first coat was streaky, but it was perfect in two. I actually experimented with applying the polish without the Stick With It base and it went on smoothly right away. I don't have a lot of experience with sticky bases (since I never wear polish for more than a day...I don't "need" it). So I attribute the application of the first coat to that sticky base. I suppose it's doing it's job. I did get some streaking with the topcoat. The consistency is much different than I'm used to (with Seche Vite). I typically "pull through" the Seche since it's thicker. Need for Speed is light and thin. When I took that into consideration, I didn't have any issues with the second swatch.

Morgan Taylor Lost in Paradise

The second swatch is a rose-gold metallic called No Way Rosé. This metallic shade is so on point right now. I love it. I used two coats with some touch up in a few areas. This shade will be great for work.

Morgan Taylor No Way Rose

You can find more info and locate a salon at the Morgan Taylor website. You can also follow them on facebook, twitter and instagram.

So what do you think? I'm really impressed with the range of colors...there are staples and then some really unique shades. The polishes I played around with (in addition to the two above) had an excellent formula. The jury is out on the base and topcoats. I need to experiment with those some more.